Our Story

You are not a casual fan.

You know the difference between a safety car and a virtual safety car. You have watched the same qualifying lap eleven times. You have planned holidays around a race calendar. You have felt actual heartbreak over a championship.

You are that race girl. And for a long time, the fashion world had absolutely nothing for you.

Merch was never the answer.

The race weekend is your Super Bowl, your Glastonbury, your fashion moment. And what did brands give you? Oversized t-shirts with a car on them. Generic caps. Stuff that said fan, not fashion.

That Race Girl was built because that was not good enough. This is a collection for women who love Formula One and also love getting dressed. Who want to wear something to the race that feels like them. Who want to buy a hoodie that they will still reach for in five years.

Everything is made for you, when you order it.

No overproduction. No excess stock sitting in a warehouse. Every piece is made to order, which means nothing exists until someone wants it. We use eco-friendly packaging, sustainable washing and dyeing techniques, and biodegradable printing inks. Looking good should not cost the planet.

This is just the beginning.

That Race Girl is a brand built by a fan, for fans. Not a licensing deal. Not a marketing exercise. A genuine attempt to build something the community actually deserves.

Welcome to the grid.

— The Founder

Every detail is inspired by that world.

The routines.
The race weekends.
The airport outfits.
The pit lane energy.
The group chats.
The “Sorry, I can’t. It’s Race day.” moments.

This isn’t about pretending to be in motorsport.

It’s about building a world around the girls who genuinely love it.

A little fashion.
A little obsession.
A little chaos around race weekends.

Exactly as it should be.